Aera delivers highly personalised insights to
power the future of preventive healthcare.
2024 - Product Design & Brand Strategy
Aera is a preventive healthcare app that analyzes health data to
predict future health risks, delivering highly personalised insights
to help individuals stay ahead of illness and build a healthier future.
ObjectiveTo create an AI-powered
health platform that analyzes
genetic data, lab reports, and
medical history to predict
future disease risks and
provide personalized
prevention strategies.
The goal is to make preventive
care emotionally relevant,
accessible and actionable.
What we uncovered
A clear pattern Healthcare today focuses on reacting to
illness instead of preventing it. People
only engage with the system when
something goes wrong, losing the
chance to act early and stay healthy.
Solution1.Reassured Progress
Gentle prompts
during onboarding
help users feel closer
to their personalised
recommendation
Prototyping
Testing
We decided to shift the focus to
prevention. By analyzing genetics, lab
reports, and lifestyle data with AI, it
offers highly personalised early insights
and simple steps, empowering people to
shape healthier futures before
problems arise.
Narrowing down the core product features.
The SolutionTeamRujuta Sanghvi
Shrunga C.
Duration 4 Weeks
To shift healthcare from reactive to
proactive by empowering individuals
with foresight and control over their
long-term health-through a platform
that is highly personalised for them.
To create a platform that makes preventive future health risks effortless through
personalised insights
The ProblemMy RoleResearch
Today’s healthcare is reactive-patients
often act only after symptoms appear.
Despite rising interest in wellness, most
people lack tools to understand
long-term health risks.
The OpportunityDesign
Longevity is not about adding years to life, its about adding life
to years.
Preventive healthcare can change the way we approach our well-being. Instead of waiting for
illnesses to appear, using genetics, lab reports, and AI can help predict risks early and guide
people to make better lifestyle choices. This shift from reaction to prevention can reduce
hospital costs, improve quality of life, and empower individuals to stay healthier for longer.
We wanted to understand how people experience the
healthcare system-and what they wish it did differently.
While healthcare often focuses on treatment, we believe prevention begins long before
symptoms apprear. We wanted to uncover how people think about health in everyday life,
and where support is missing.
Although this project had immense possibilities, our fixed timeline meant we needed to prioritize.
During the wireframing stage, we distilled the app into three core sections: Onboarding, Results, and
Personalized Recommendations.
We tested the product with a few users
2.Simpler Dashboard
Plain-English labels
and fewer numbers
make it easy for users
to undertsand at a
glace
3.Clear next steps
Clearer health charts
guide users naturally
toward what to
do next.
Brand Identity
When we chose the name aera, we imagined a future where preventive care is always the first step for
every individual. Our tagline, ‘A new era of preventive care’, reflects this vision and makes aera the
perfect name for our brand. Initially envisioned as futuristic and high-tech, the identity evolved to feel
more human—centered on warmth, care, and connection. This shift led to a rounded wordmark that
conveys approachability and balance, making aera both modern and personal, embodying the harmony
between technology and care.
Our Edge in a Competitive Market
We studied competitors’ brand voice and product style to see where aera fits. Unlike static, reserved
players, aera thrives in the Modern + Expressive space—warm, human, and designed for action.
We wanted to understand how people experience the
healthcare system-and what they wish it did differently.
Customer Journey
ToolsFigma
Figjam
Illustrator
Photoshop
Chatgpt
Claude
Perplexity
Vercel
This journey maps how a user moves from discovery to onboarding and into everyday engagement. It
highlights key actions, touchpoints, emotions, and “moments of truth” where Aera must remove friction,
earn trust, and turn insights into one clear next step.
reflection
Working through ambiguity & trusting the process
With Aera, we began with a question—not a plan: what if healthcare started with prevention? When we
showed early prototypes to people and clinicians, we learned that risk charts and dense metrics made
folks anxious and unsure what to do next. So we simplified to three small, daily steps and added a
short “Because” under each one, so the guidance felt explained rather than bossy. We softened the
tone from clinical to calm, and grounded personalization in real life—diet, time, weather, schedule.
People said, “It tells me what to do today,” and clinicians appreciated the clarity. Trust grew as
Aera became less about dashboards and more about helping someone take the next right step.
Seamless Onboarding
As part of onboarding, users securely upload their genetic, lab, and health records. The flow is designed
to feel effortless and reassuring, turning what could be a complex process into a smooth first step
toward personalized preventive care.
Health Results
After uploading their records, users receive organized results from their genetic, lab, and health data.
The design makes complex information easy to read and understand, building trust and setting the
stage for the next step in preventive care.
Personalized Insights
Beyond just results, aera translates data into tailored insights. By combining genetics, lab reports, and
lifestyle information, the system highlights key health patterns and areas of risk—making the information
relevant, personal, and easy to act on.