A national launch for Aveeno Body in India — celebrating healthy, radiant
skin powered by nature and backed by science.
Brand
AVEENO
Agency
DDB Mudra
My Role
Art Director
Visual Designer
Year
2016
Challenge
Aveeno was introducing its oat-based skincare range to India. The task was to build familiarity and
trust for a science-led, nature-driven brand. The campaign had to educate, reassure, and inspire
confidence in new users.
Insight
Indian consumers are increasingly turning toward natural skincare, but they still seek reassurance through visible
results. They believe what’s proven by science and powered by nature is the safest choice for their skin.
The Big Idea
We built the campaign around the idea — “With the Power of Oats” — positioning oats as nature’s
secret to healthy skin. Through elegant visuals and minimal design, the campaign showcased how
Aveeno combines the purity of nature with scientific efficacy to deliver naturally beautiful,
healthy skin — visible in just two weeks.
Key Visual
Emailer
Social Media Posts
Leaflet
A+ Content
Impact
The campaign successfully launched Aveeno Body in India, building awareness and trust around the brand’s
nature-powered science. It established Active Naturals® Oat as a key ingredient story and positioned Aveeno
as a dermatologist-trusted choice for healthy, radiant skin.