A national launch for Aveeno Baby in India — building trust through the science
and purity of nature.
Brand
AVEENO
Agency
DDB Mudra
My Role
Art Director
Visual Designer
Year
2016
Challenge
Aveeno Baby was launching in India and needed to introduce its range to a new audience unfamiliar with the
brand. The challenge was to communicate the science and purity of oats in a way that felt both trustworthy
and emotionally resonant for Indian parents.
Insight
Parents trust nature’s touch above all else when it comes to their baby’s skin. They believe that products inspired by natural
ingredients are gentler, safer, and closer to how nature protects their little ones.
The Big Idea
We built the campaign around the thought — “One Nature’s Miracle for Another.”
By connecting the miracle of oats — known for their nourishing and protective properties — with the miracle of
a baby’s skin, Aveeno Baby became the bridge between nature and nurture.
The creative showcased the five vital elements found in oats (Proteins, Enzymes, Vitamins, Lipids, Antioxidants)
as a metaphor for holistic care.
Key Visual
Facebook Carousal Idea
Click on the boxes to view - (Facebook carousal)
Emailer Design
Amazon Brand Store Design
Instagram Post
Instagram Launch post