A digital-first campaign that turned the fight against pimples into
a playful breakup — giving teen skincare a fresh, relatable voice.
Brand
Clean & Clear
(Johnson & Johnson)
Agency
DDB Mudra
My Role
Art Director
Year
2016
Challenge
Teen skincare conversations had become repetitive — every brand talked about pimples the
same way. Clean & Clear needed to re-energize its image and connect with teens through a
campaign that felt real, fun, and emotionally relevant.
Insight
For teens, pimples aren’t just a skincare issue — they feel like a messy, never-ending breakup that affects their mood
and confidence.
The Big Idea
#BreakUpWithPimples — a campaign that reframed skincare as emotional freedom.
We launched with a film on Hotstar and extended it across Facebook, YouTube, and contests
encouraging teens to “break up” with everything that holds them back — bad music, boring
homework, or pimples themselves.
Impact
The campaign struck a chord with teens, turning breakup talk into a confident
skincare statement. It generated high engagement across platforms and ended on a happy
note — with teens proudly declaring their breakup with pimples.