BBLUNT Salons Branding
Brand
BBLUNT
Company
BBLUNT
My Role
Art Director
Visual Designer
Year
2018
Overwiew
Challenge
BBLUNT is India’s leading salon brand — the name behind countless Bollywood films, Netflix shows, and runway
looks. Known for redefining Indian hair styling, the brand represents fashion, film, and everyday confidence
through its salons, products, and professional expertise.
The goal was to create a cohesive identity that reflects BBLUNT’s dual nature — premium yet playful, fashion-
led yet approachable. The brand needed a system bold enough for the spotlight, yet flexible enough to live
across salons, packaging, and digital platforms.
BBLUNT Logo - Print - main colours
BBLUNT Logo - This blue to be used digitally
We built the new identity around BBLUNT’s most iconic element — the B_ (B underscore).
The symbol became the heart of the brand, representing authenticity, transformation, and confidence in
imperfection.
The B_ sits slightly smaller, intentionally imperfect — a reminder that beauty doesn’t come from
flawlessness, but from realness.Just like every hairstyle that grows and evolves, the mark celebrates
individuality — confident, raw, and unapologetically human. Because BBLUNT believes that imperfection is
what makes style truly personal.
Mock Ups
Design System
Logo System: A strong typographic wordmark paired with the B_, adaptable across salon signage, products, and campaigns.
Color Palette: Anchored in BBLUNT Blue (Pantone 305C) — bold, energetic, and instantly recognizable.
B System Icons: The visual framework built around Prep, Transform, Style — representing the brand’s process and philosophy.
Typography: Clean, geometric letterforms reflecting precision, clarity, and understated confidence.
BBLUNT Logo - Print - secondary colours
Outcome
The refreshed identity unified BBLUNT’s visual language across every touchpoint — from salon interiors and
product packaging to digital and film collaborations.
It re-established BBLUNT as India’s most trusted salon expert, balancing artistry with authenticity and
celebrating imperfection as the new kind of beautiful.
Approach
We built the new identity around BBLUNT’s most iconic element — the B_ (B underscore).
The symbol became the heart of the brand, representing authenticity, transformation, and confidence in
imperfection.
The B_ sits slightly smaller, intentionally imperfect — a reminder that beauty doesn’t come from
flawlessness, but from realness.Just like every hairstyle that grows and evolves, the mark celebrates
individuality — confident, raw, and unapologetically human. Because BBLUNT believes that imperfection is
what makes style truly personal.
