A Valentine’s campaign that turned messages into music — bringing playfulness
back to love.
Brand
Cornetto
Agency
The Glitch
My Role
Visual Designer
Year
2014
Challenge
Cornetto wanted to engage young audiences during Valentine’s week by making love feel playful, personal, and
shareable online.
Insight
Couples today express love through digital gestures — but they still crave something that feels real and unique.
The Big Idea
Turn love messages into personalized songs through the #DoSomethingCupid campaign, transforming digital
affection into heartfelt expression.
We created a few digital creatives like the ones below to promote the campaign
Impact
The campaign went viral within days, generating over 20,000 likes in 24 hours and thousands of user-
generated songs, strengthening Cornetto’s emotional connect with youth.